What if you’re a business and one day, you wake up to find an image of your brand making the rounds on the Internet? The brand may be your’s, but the product is fabricated. And this was done using generative AI. In India, a similar dilemma was being faced by famous Indian folks, like Ratan Tata, Rashmika Mandanna and Katrina Kaif. But, now, maybe a brand is facing this issue. And the brand is India’s dairy behemoth Amul. Because the Internet was spreading the launch of a fake product called Amul Sharam cheese. Sharam Cheese isn’t a real Amul product.
