What does a powerful and sustainable D2C brand look like? During the COVID-19 pandemic, D2C brands seemed to gain even more traction, but in a post-pandemic world, what’s changed? Is the sheen still there? What are the nuts and bolts of selling directly to the consumer?
At The Rizing Equality Entrepreneurship Forum – The Delhi Chapter, Anuj Nevatia, Co-Founder – Bacca Bucci, Himanshu Agarwal, Co-Founder – Deyor, Prayag Mohanty, Principal – Fireside Ventures and Shaloo Naugain, P&L Manager – ZYOD explore what it takes to build a profitable and sustainable D2C brand in India without compromising on growth, surviving a scenario of zero revenue, the power of strategic capital raising, the evolving landscape of e-commerce in India, figuring out one’s PMF, the transition from performance marketing to brand marketing, strategies for offline readiness, whether VCs playing a role in the marketing of D2C brands is a good thing, Flipkart vs Amazon for D2C brands and more.
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