In April 2024, a news report outlined that social media personality Tanmay Bhat's net worth was said to be more than 650 crore rupees. Sounds pretty cool. Bhat responded to this claim, remarking that the number was wildly off. Nonetheless, it seems like he may be pretty well-off. Content creators in the creator economy, like Bhat, MrBeast, MostlySane or others, may be pretty successful. In 2022, according to Kalaari Capital, India had about 80 million content creators. But, only about 150,000 of them can effectively monetize their services. The 150k of them were said to be earning about $200 to $2500, which is about 16,000 rupees to 200,000 rupees a month. Less than 1% of professional creators with more than a million followers were said to be earning more than 50 lakh rupees a month. However, that could just mean some do better than others, that happens in all industries.
And sure, the creator economy could signify the power of independence and individual creativity.
But, are there certain hurdles that creators face that could be solved by Blockchain? It's said that content creators in the creator economy are struggling with monetization models relying heavily on intermediaries. Could Blockchain disrupt this paradigm and help with better monetization avenues?
