When it comes to India’s women’s health landscape in India in 2024, is it cause for optimism or worry? Problems seem to be afoot. It’s said that 25% of Indian women of reproductive age suffer from under-nutrition, with around 50 million of them suffering from reproductive health problems and up to 23% of them suffering from PCOS. The overall narrative doesn’t seem to help, either. The marketing towards women for their health seems covert and surreptitious. Tampon ads in India show blood in blue colour, confounding viewers and one breast cancer advert in Delhi tried to remind women to “check their oranges”, amongst other issues. So, is it time India’s women’s health landscape be subject to overhaul with overt messaging and a directive to create tangible and meaningful solutions?
In this episode of RizingTV’s “Launchpad: The Hard Thing About Hard Launches”, Monica Bindra, Founder & CEO – Laiqa, explores what it takes to build a FemTech platform that goes beyond being yet another period tracker, what a deep-dive to understand the female body in a comprehensive and holistic manner looks like, how AI could be used to address hormonal imbalances, reaching out to women via Instagram DMs for market research, building a menstrual wellness questionnaire for women which is said to have become a patented benchmark, addressing diffidence women may have, while sharing their period concerns, how the Laiqa narrative is being shaped to disrupt the status quo of women’s health advertising, dealing with cultural and market barriers, the opportunities Tier-II and Tier-III might have to offer when it comes to women’s health, how a personal pain point was the foundation for building a venture that benefits women, why a potential partnership with FoodPharmer might not be too shabby an idea and more.
