In this episode of RizingTV’s “Launchpad: The Hard Thing About Hard Launches”, Sauvik Banerjjee, Founder MD & CEO – Ziki & Sirrus.ai, explores what it takes to build an AI-powered CX PropTech platform for real estate developers and an offline community platform for urban India, getting in on the ground floor and augmenting technology to bring people together, communicating the likeability factor of being around people with shared interests, physically going door-to-door to curate offline workshops and groups, how to convert people to have app stickiness after curating human contact, how entrepreneurs should over-index on the things that work and pivot in that direction by observing and being patient, looking at profitability at different levels of contribution margin, how the core business challenges are mental and strategic, why entrepreneurship doesn’t necessarily have to be lonely, lessons learned from building a Gen AI company even before ChatGPT went public, why a Business Market Fit is more relevant than Product Market Fit, why building unprofitable businesses with a unicorn status is akin to a disease and more.