“India’s digital ad landscape is surging with explosive growth, driven by video streaming, influencer marketing, and online shopping. Omdia predicts India to lead the world’s digital economy by 2027, with a 9.6% annual growth rate. With over half of the 1.4 billion population under 30, digital now surpasses television as the primary media. YouTube and Meta are set for major gains, contributing to a $1.5 billion video streaming market. Brands embrace ad-supported models, streaming giants Viacom18 and MX Player lead the charge, leveraging influencers and ecommerce for powerful digital ad campaigns.
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