FitFeast, a taste-first protein brand has raised INR 5.5 Crore in seed round from Inflection Point Ventures (IPV), one of India’s largest angel investing platforms. The round also saw participation from Raghav Singhal (Founder at Swasthum Wellness), Santosh Govindaraju (Sustainability Executive, Investor and Board Member), Abhishek Chopra and Aabhas Khanna from HSBC. The funds will be strategically used to scale FitFeast’s online business via D2C, marketplace and quick commerce channels, build a strong marketing engine, expand the leadership team, launch innovative protein products tailored for Indian taste buds, and strengthen distribution in metro and tier-1 cities.
Founded in 2021, FitFeast’s vision is simple yet bold: to make protein-rich snacks a part of everyday lifestyle, without ever compromising on taste or convenience. Whether it’s protein chips, chocolate smoothies, or dessert-inspired bars, they are reimagining health in formats people already love and crave.
Aditya Poddar, Founder and CEO of FitFeast, brings a rare blend of technical skill, entrepreneurial drive, and personal passion to the world of health and nutrition. A B.Tech graduate in Information Technology from JIIT, he began his career in analytics at AXA before diving headfirst into entrepreneurship. Having founded two startups during college, Aditya went on to bootstrap FitFeast to over ₹1 crore in ARR within its very first year without external funding. His deep understanding of the wellness space comes not just from business experience, but from his own 20kg weight loss journey, making him a founder who truly lives the problem he’s solving.
Aditya appeared on Shark Tank India in March 2025 where he shared his inspiring journey and bold vision for India’s protein revolution. The episode spotlighted FitFeast’s mission to make protein mainstream, propelling the brand further into national recognition.
Vinay Bansal, Founder, Inflection Point Ventures says, “India is experiencing a growing awareness around the importance of protein in daily nutrition, driven by rising health consciousness and lifestyle changes. With protein playing a crucial role in muscle growth, metabolism, and overall wellness, the demand for convenient, high-quality protein-rich foods is accelerating. FitFeast offers all of this and more, having established themselves on Shark Tank India they are now backed by legendary cricketer Shane Watson. This shows the trust and commitment of the brand towards their products poised for significant growth and ready to redefine the health and fitness landscape.”
FitFeast isn’t just winning over customers, it’s earning the trust of legends. Shane Watson, retired cricketing legend (CSK, RCB, RR, Australia) and IPL icon, has come onboard as an investor and long-term believer in FitFeast. Indian all-rounder Axar Patel also backs the brand as both investor and ambassador, strengthening its credibility.
“The first time I tried FitFeast Protein Chips and Malai Kulfi Protein Shake, I was genuinely hooked by the quality and taste. After a few months as a regular user, I knew I wanted to be part of this journey. This is a long-term play for me as we build FitFeast together,” said Watson.
More than just a brand ambassador, Watson brings his deep expertise in sports and business to FitFeast.
FitFeast is redefining the protein space by putting taste at the forefront offering flavour-packed products like White Chocolate Peanut Butter, Malai Kulfi Protein Shakes, and Peri Peri Chips that resonate deeply with Indian palates. With a strong focus on innovation and localization, the brand has cultivated a loyal, repeat-heavy customer base, especially among Gen Z and young professionals. What further sets FitFeast apart is its robust D2C engine, with the majority of sales coming through its own website, ensuring customer ownership and direct engagement. On the operations front, FitFeast is growing rapidly with over ₹50 lakhs in monthly revenue, PAN-India fulfillment through it’s own website, Q-commerce and marketplaces. The brand has clocked a 5x month-on-month growth in the last four months, highlighting its strong momentum and scalable foundation.
Aditya Poddar, Founder & CEO says, “At FitFeast, we’re on a mission to prove that protein-rich food doesn’t have to taste boring. It can be bold, fun, and downright irresistible. IPV believed in that vision from day one, not just with capital, but with conviction. This round isn’t just about scaling a brand, it’s about rewriting the rules of how India consumes protein, one delicious bite at a time.”
FitFeast is rapidly emerging as a leading protein brand in India featured on Shark Tank Season 4, selling over 10 million grams of protein, and earning cricketers Shane Watson & Axar Patel’s backing as investor and brand ambassador. Its products are available across Zepto, Amazon, Flipkart, and more, with deliveries made to 20,000+ pin codes nationwide.
India’s health and wellness F&B market is a booming $30 billion opportunity, with protein-based products alone accounting for over $4 billion. Within this space, protein snacks are among the fastest-growing categories, expanding at over 20% annually. The rise of digital-first brands is also being fueled by a 29%+ growth rate in India’s food and beverage e-commerce sector, making it a prime time for innovation and scale in functional, better-for-you foods.
About FitFeast
FitFeast, founded in 2021 by Aditya Poddar, is a taste-first protein brand that’s reimagining how India consumes protein-rich food. From protein chips to white chocolate peanut butter, FitFeast is making nutrition accessible, enjoyable, and undeniably delicious.
About Inflection Point Ventures and Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in six startups so far, with a few deals in advanced stages of pipeline.
