Is ChatGPT Becoming Part Of The Creator Economy?

Remember November 2023? Seems so long ago. It was a tumultuous time for OpenAI, with its co-founder Samuel Altman ousted as CEO. Then, it had Mina Murati become interim CEO. After that, former Twitch CEO Emmett Shear became the new interim CEO. And then, Altman returned to OpenAI to reverse-UNO the situation by firing the Board that fired him.

But, amidst all the chaos in November 2023, there were plans in the background for people to create their own AI model. And in January 2024, that just might happen: OpenAI is all set out to soon offer its users a platform to sell and share customized AI agents based on the company’s LLMs. And that could mean creating their own custom ChatGPT bots.

One might think: wait, isn’t that already happening? Can’t people already access custom GPTs? Maybe so, but now, users may be able to monetize these GPTs and spread the word. And that may mean democratizing OpenAI’s GPT at another level. There could be purpose-specific AI entities crafted. Maybe, the vision is to transform the ChatPT interface into a digital platform akin to Android or iOS. Creators may be able to monetize their creations based on how many people use them. And no, there may not be coding requirements to do this. So, that might encourage more people to explore and develop skills in AI.

What this boils down to is that OpenAI might be sharing revenue with GPT creators. So, technically, that might mean that OpenAI is partaking in the creator economy with users being able to personalize their AI experience. And this might even foster a sense of ownership and creativity. 

And AI creators might force a re-evaluation of traditional business models within the AI industry. Because with the ability to monetize AI agents, new revenue streams and business opportunities may emerge. That might create a growing demand for skills related to customizing AI and managing a platform.

And what could all this mean for India? OpenAI’s GPTs could be leveraged to create custom educational chatbots for India, which could cater to the specific needs of Indian students. Maybe, that could help bridge gaps in education and provide personalized learning experiences. And specialized chatbots for local markets or services could cause new businesses to emerge, which might mean more job creation and economic growth. And custom GPTs might be able to support and promote regional languages. So, that might mean more accessibility and inclusivity in tech for a wider demographic in India.

One perpetual crease, however, when it comes to the creator economy is revenue sharing between a platform and a creator. What could the compensation models look like for GPT creators, percentage-wise? Will OpenAI incentivize its creators enough to sustain an economy on its platform?

And could there be concerns about intellectual property and copyright infringement? Maybe, if not trained and rigorously monitored, a GPT might generate content that would spread misinformation or be manipulated for malicious purposes. Though, OpenAI is said to have underlined adhering to the given guidelines.

All of this just might underscore the transformative power of AI, which has just as much peril as promise. 

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