Is India Experiencing A Digital Shift In Borrowing?

Dive into India’s financial shift with HIB Survey 2023 by Home Credit! Gen Z and mid-sized cities reshape borrowing, focusing on tech (44% in 2023). Household borrowing dips 9%, while business loans surge 5% to 19%. Digital India thrives: 48% choose online shopping, 44% prefer online banking, and 51% foresee mobile app loan applications. Ambitious small-town borrowers lead the online lending surge. EMI cards (49%) remain popular. Concerns arise; 60% worry about data privacy. Stay savvy!

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