Kareena Kapoor Khan is an Indian female Bollywood performer. SUGAR Cosmetics is an Indian premium cosmetic brand. You may have seen its founder Vineeta Singh on Shark Tank India. In October 2023, it was announced that Kareena Kapoor Khan has entered into a strategic partnership with SUGAR Cosmetics founders Vineeta Singh and Kaushik Mukherjee. Together, they would be launching a premium Korean skincare brand called Quench Botanics. The goal is said to be bringing Korean skincare products to the Indian market.
While there was said to be growing excitement surrounding Korean skincare on social media, these products were said to be often expensive and not always tailored to meet the unique needs of Indian weather and skincare requirements. There are also cases of other performers in India exploring the skincare market in India.
Bollywood performer Kriti Sanon was said to have launched a D2C skincare brand called Hyphen. And South Indian performer Nayanthara was said to have launched the skincare brand 9Skin. In India, it is said that the beauty market is expected to hit about $17.5 billion by 2025 from about $15.5 billion in 2022. This growth may be driven by higher incomes, improved internet access and a growing awareness of skincare. The skincare industry is said to be about 12,000 crore rupees in India.
