In 2011, Neumann remarked, “The 1990s and early 2000s were the ‘I’ decade. The iPhone, the iPod, everything was about ‘me’. Look where that got us. In a terrible recession…The next decade is the ‘We’ decade, where collaboration is the future of innovation.” There was said to be a vision to address the changing dynamics of work and create a new kind of workspace that would offer more than just a place to work. Neumann, Keith and McKelvey were said to have recognized that traditional office spaces and work arrangements were evolving. The rise of freelancers, remote workers and entrepreneurs may have meant that many people were seeking flexible work environments and collaborative communities.
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