Industrialist couple Yohan and Michelle Poonawalla have recently announced a generous investment in TOVA, a mass-premium beverage brand that offers immunity-boosting, herb-infused packaged water. The investment will help TOVA scale its reach in India.
Founded by Lakshmi and PS Srinivasan in 2022, TOVA mixes Ayurvedic elements and modern wellness in a consumer-friendly format. TOVA’s offerings are backed by the latest R&D initiatives of leading Indian food technology institutes.
With this investment, the Poonawallas have continued their leadership across a diverse range of industries, including real estate, finance, renewable green energy innovation and engineering. They intend to back new-age businesses that are geared towards making a significant impact.
Speaking about the investment, Yohan Poonawalla, Chairman of the Poonawalla Group, said, “Investing in TOVA is an extension of our belief in promoting a healthier future.” He added that he wished to continue to support the brand’s journey and its “vision of bottling the benefits of Ayurveda in a convenient and appealing form,” which he thinks “is perfectly aligned with today’s wellness- conscious consumer.”
Michelle Poonawalla, Director of the Poonawalla Group, explained how TOVA’s “focus on research, quality and innovation” resonated with their values. She added, “This partnership not only aligns with our broader commitment to sustainability and wellness but also provides an opportunity to impact lives positively on a mass scale.” Talking about how honoured they were to have the support of the Poonawalla Group, Lakshmi and PS Srinivasan of TOVA said, “Their belief in our vision and commitment to nurturing innovation will play a critical role in accelerating TOVA’s growth. This partnership empowers us to strengthen our R&D, expand our distribution, and deepen our impact on promoting everyday wellness.”
