What Elon Musk’s X Could Mean For The Creator Economy

The creator economy is an economic system featuring independent creators connected to businesses and audiences through the Internet. The audience supports the creator monetarily by engaging with their content, purchasing their merchandise, buying from brands the creator is associated with or just simply, making the creator a thought leader. Content creators are not just people dancing to the most trending songs or comedians, they’re also podcasters, writers, newsletter creators, people who make informative videos and more. But, how are social media platforms impacting the creator economy? What about Elon Musk’s X, formerly known as Twitter? In 2023, Twitter announced it would share its ad revenue with selected creators. The goal is said to be incentivizing the best creators to bring their content to X. So, creators could, potentially, earn a living directly on the platform. However, there’s said to be a catch.

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