The big fish eating the small fish. That's what acquisitions are typically seen as. Something that achieves the strategic objectives that an acquiring company sets out to create. Those objectives could include entering new markets or acquiring new tech or even great talent. Or it could be about growing product and service offerings. And that success may be measured in terms of financial performance or market share growth.
But, maybe over time, that's changing in a quickly evolving business landscape. It may not just be about gaining market share or tick-marking the assets a company has brought on. The kind of innovative tech that's being harnessed, the cutting-edge capabilities, the business models on the brink of disrupting the status quo: these are changing acquiring companies into upgraded Pokémons with renewed opportunity and efficiency.
So, in 2024, what makes for a great acquisition? Especially considering a 2015 KPMG study that indicates 83% of merger deals did not boost shareholder returns.
