Before you catch Zomato CEO & Founder Deepinder Goyal on the Netflix series “The Great Indian Kapil Show”, here’s some food for thought: where’s your food coming from?
You may have heard of Zomato as a food delivery platform and it once began as a place where you could read menus of restaurants. But, it has also evolved to become a player in the B2B supply chain space with a vertical called “Hyperpure”. So, Hyperpure supplies restaurants with kitchen products, like poultry, veg, fruits, gourmet stuff, kitchen equipment and more. It may have been a way to eliminate the middleperson. That could ensure that there’s a shorter and safer supply chain, especially when perishables are involved.
It’s a cool two-pronged way to help restaurants with both supplies and deliveries. But, sometimes, things go wrong.
