Noise is an Indian company that produces and distributes wearables and other such products.
In September 2023, it was announced that Noise would have a strategic joint venture with Il Jin Electronics.
Il Jin Electronics is a subsidiary of Amber Enterprises.
The aim is said to be strengthening the ‘Make in India’ initiative.
This could happen by focusing on the local production, assembly and design of smart wearable devices and other electronics products.
This would include product assembly, hardware design and component manufacturing, while maintaining a focus on product quality.
The partnership is aimed at leveraging expertise to augment domestic manufacturing, fuel category expansion and stimulate ecosystem-wide growth.
Noise is said to have over 95% of its products manufactured in India.
It seems like the demand for smart wearable devices is on the rise.
Consumers seem to be increasingly seeking high-quality and locally manufactured products.
According to one report, India’s wearables market is expected to be the world’s biggest by the end of 2023.
Out of about 505 million units of wearables that are expected to be shipped worldwide in 2023, India is expected to account for close to 30% of them.
