Procter & Gamble is a multinational consumer goods company that is said to specialize in a wide range of personal health, consumer health, personal care and hygiene products.
P&G India is said to be known for brands, like Whisper, Tide, Gillette, Pantene and more.
And in September 2023, it was announced that Procter & Gamble India had unveiled the “P&G Supply Chain Catalyst Fund”.
This is said to be an investment of 300 crore rupees.
This is said to be a move to transform supply chain operations and foster innovation.
The fund is said to be designed to collaborate with external partners and innovators to co-create solutions for a modern, agile and responsive supply chain ecosystem.
The investment focus of the P&G Supply Chain Catalyst Fund is said to cover aspects, such as supply chain optimization, digitization, capacity expansion and sustainability.
P&G India is said to aim to leverage this fund to rejuvenate its supply chain, making it more resilient and efficient.
The initiative is part of P&G India’s broader “vGROW” program.
The vGROW program is said to have been launched with the goal of forming strategic partnerships with startups, small enterprises, people and larger corporations.
This is said to offer business solutions beneficial to P&G’s operations in India.
Through the vGROW platform, P&G India is said to engage with over 2300 suppliers.
This network is said to encompass creative agencies, tech partners and suppliers.
The commitment to this program is said to have reached 1800 crore rupees.
This initiative is, also, said to align with the Indian government’s “Gati Shakti” initiative, which translates to “The Strength Of Speed”.
This aims to facilitate the seamless movement of goods and services by creating world-class infrastructure in India and fostering logistical synergy.
