Pain related to periods. Infertility. Pregnancy complications. Menopause. All of these are said to inflict a huge toll on women’s health, wellbeing and productivity. And yet, it might be brushed off as normal and just part of being a woman. There might be a lack of prioritization that impacts how women’s health innovation is evolving. In January 2024, the McKinsey Health Institute released a report to explore this. According to the organization, closing the health gap could boost the global economy by $1 trillion annually by 2040. And that might even be conservative, because there may be underreporting and gaps in data, when it comes to women’s health conditions. Take endometriosis, for example.