RizingTV presents a standout conversation from the Digital Renaissance Summit 2025, a flagship dialogue on the future of finance, AI, and entrepreneurial resilience. In this compelling session, Shrija Agrawal, Founder of RizingTV, sits down with Bruce Keith, Founder and CEO of InvestorAI, to unpack how one fintech startup is rewriting the rules of AI-powered investing from the ground up. Unlike most companies that build applications on top of ready-made AI tools, Bruce’s company claims that is building everything in-house, from foundational AI models to custom servers.
“We’re not just building the house,” he says, “we’re building the roads.” In short: InvestorAI is building the full tech stack, crafting its own algorithms, servers, and data pipelines to create unique investment products that plug directly into India’s largest financial institutions like HDFC, Geojit, and FivePaisa.
Bruce asserts that the mission isn’t to dazzle with AI hype, but to deliver better outcomes for everyday investors. That’s why InvestorAI operates in a B2B2C model, embedding its tech into large brokerages while keeping the user experience seamless for the end customer. The result? Zero marketing, near-invisible branding, and exponential growth. The company has grown its revenues from ₹20 crore to a projected ₹100 crore this year, adding just five people to its team along the way.
A major unlock for this hyper-efficiency as per Bruce is agentic AI. Unlike traditional automation, agentic systems go beyond simple tasks, they understand context, learn workflows, and even self-correct. Bruce notes that his team is now deploying these agents internally across research, operations, and portfolio management, showcasing a future where lean teams scale like never before. But tech alone isn’t the answer.
Bruce underscores the importance of domain knowledge, responsible oversight, and a culture of experimentation. He shares a quirky story of building a gold-trading AI bot that doubled returns in six weeks, highlighting that data inputs, context modeling, and domain intelligence will be the key differentiators in a world flooded with similar LLMs.
When asked about competition from consumer-facing giants like Groww or Upstox, Bruce applauds their work in democratizing access to markets. But he believes the real opportunity lies in education, personalization, and long-term engagement—areas where AI can shine far more deeply.
What’s next? Bruce hints at global expansion, diaspora-focused investment models, and outcome-based pricing for AI-driven portfolios. He’s also bullish on the need for India’s mutual funds to evolve past outdated practices and embrace AI beyond sentiment analysis and news parsing. “Right now, that’s low-level stuff,” he says bluntly.For fintech entrepreneurs, Bruce offers candid advice: resilience is everything. Product-market fit takes iterations.
And while AI accelerates execution, the hardest challenges remain deeply human. This conversation reminds us that the future of fintech won’t be about who has the most AI buzzwords, but who builds enduring value, grounded in real tech, real returns, and real trust.
Watch the full episode here: https://youtu.be/fnK6xdT11C8?si=C5Cth6d66xJGFiFG
