Pre-loved luxury fashion startup Ziniosa recently raised an undisclosed amount from Indian angel investing platform Inflection Point Ventures (IPV). With this funding, Ziniosa plans to build its core team, invest in consumer awareness and technology, focus on brand exposure and launch a physical store.
Founded in 2020 by Ashri Jaiswal and Varun Ramani, Ziniosa has been incubated at NSRCEL (the Entrepreneurship Cell of IIM Bangalore) and NASSCOM/CWE. The Bengaluru-based startup claims it has a YoY growth rate of 40% and offers more than 10,000 products and a strong database of over 60 brands, including top-notch names such as Gucci and Louis Vuitton, spread across seven categories. It currently claims to have an inventory worth ₹15 crore, sourced at zero cost. Ziniosa also exclusively partners for preloved fashion on Tata Cliq Luxury and apparently has an incredible 80% sell-through rate, believed to be one of the highest in the industry.
Reflecting on the pre-loved fashion scene in India, co-founder Ashri said, “The preloved movement is just getting started—and at Ziniosa, we’re proud to be leading it as India’s fastest-growing, organised platform for luxury resale.” Co-founder Varun revealed Ziniosa was planning to expand its men’s category and add on to its product catalogue to cater to the rising demand in India.
Speaking on the thrifting movement in India, Mitesh Shah, Co-Founder, Inflection Point Ventures, said, “It makes luxury fashion more accessible and affordable along with driving sustainable and mindful consumption.” He also stated he was excited to be a part of Ziniosa’s journey and “be able to offer high end, quality fashion items to a growing market” in the country.
